CASE STUDIES
Our success stories highlight our breadth of work and the services we provide to help brands grow.
CASE STUDIES
Our success stories highlight our breadth of work and the services we provide to help brands grow.
ACCOUNT MANAGEMENT CASE STUDIES
Driving Sales with Inventory Investments
Analyzing opportunities within store segments
OPPORTUNITY
A new category was launched and the performance was less than expectations. Knowing this was a specialized group of items, our Account Management team dug in and looked at sales and inventory across groups of stores to better understand the sales performance.
WHAT DID OMG DO?
Our team identified that the top 10% of the stores were doing nearly 50% of the business, at instocks in the low 80%. At the chain level, instocks seemed fine, but with our analysis, we drove inventory investment into these stores, increasing productivity.
OUTCOMES
Because a subset of the stores were generating a disproportionate amount of the sales, the opportunity didn’t surface to the Merchant team. Through our partnership, we were able to drive sales by putting the right amount of inventory into stores that were selling, and helped reduce inventory in stores where they were overstocked. A win for everyone.
OMG has a great team! We deal with many rep groups around the world and they are amongst the best, extremely professional, and a pleasure to do business with. — Vendor Partner
OMG is a full service sales, account management, and category management company for vendors who aspire to work with Target or like size retailers. Our focus is growing your brand–powered by our industry leading sales team, experienced account management team, digital retail marketing and our award winning Category Management and Insights team at Retail Lab™.
OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net
OMG is a full service sales, account management, and category management company for vendors who aspire to work with Target or like size retailers. Our focus is growing your brand–powered by our industry leading sales team, experienced account management team, digital retail marketing and our award winning Category Management and Insights team at Retail Lab™.
OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net