CASE STUDIES

Our success stories highlight our breadth of work and the services we provide to help brands grow.

CASE STUDIES

Our success stories highlight our breadth of work and the services we provide to help brands grow.

RETAIL MARKETING CASE STUDIES

Leveraging Digital Tools to market to specific guest segments

Driving sales with key brand partner

OPPORTUNITY

With a tight marketing budget, the challenge was to drive sales with new items for a key brand partner.

WHAT DID OMG DO?

Understanding how important online research is in this category, we put forth an amplification strategy that was targeted to this guest segment. Leveraging email, social media, and banner ads, as well as marketing specifically to Hispanics, we were able to drive sales efficiently.

OUTCOMES

We were able to achieve double the lifts in the business, and achieved better than expected click throughs with Hispanic guests. These learnings have informed strategies across the portfolio of businesses.

We started as a test at Target and OMG helped me to leverage a variety of Target and marketplace marketing tools to drive store count expansion and sustainable growth. — Vendor Partner

omg-retail-brand-marketing-minneapolis

OMG is a full service sales, account management, and category management company for vendors who aspire to work with Target or like size retailers. Our focus is growing your brand–powered by our industry leading sales team, experienced account management team, digital retail marketing and our award winning Category Management and Insights team at Retail Lab™.


OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net

Directions to OMG

OMG is a full service sales, account management, and category management company for vendors who aspire to work with Target or like size retailers. Our focus is growing your brand–powered by our industry leading sales team, experienced account management team, digital retail marketing and our award winning Category Management and Insights team at Retail Lab™.


OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net

Directions to OMG